a living record.
Thoughts, experiments and proofs from inside the lab. These are the notes we keep while we work: what we make, what breaks, and what surprises us, published as we go. Not announcements; just the work, with the door open.
proof · 017 · latest
we stopped designing screens and designed how claude draws them
The content came out right and the look came out wrong, and mostly nobody fixed it. Making it look like the company was a second job, and it was nobody's priority. So we made the right look the default.
agents are users too: stress-testing ai products with synthetic users
We ran 130+ scripted conversations against our own product before the client's team logged in. The first users were synthetic, and they found the bugs a client would have.
two days a week, now about two hours: a newsletter that writes from the website
The newsletter goes to almost 90,000 people, sells a lot of BBQ and took our designer up to two days a week. We built a skill that writes it from the restaurant's own website, gets the small details right and leaves a [bracket] wherever the website is silent. The first real issue took about two hours.
nudge: a system to keep things moving
Most productivity tools quietly work against you — more pressure, more guilt. We built the opposite, and learned that friction is emotional before it's operational.