fieldnotes · thoughts, experiments, proofs

a living record.

Thoughts, experiments and proofs from inside the lab. These are the notes we keep while we work: what we make, what breaks, and what surprises us, published as we go. Not announcements; just the work, with the door open.

thought · 016 · latest

the artifact is the checkpoint: what we found inside a chaotic day with ai

We didn't plan a method. We had a pile of block variations, asks arriving mid-task and a hide button nobody could find. Partway through, we noticed that every time things got clear, a page was holding a decision. The chat wasn't.

2026-10 · 7 min read →

thought · 012 · 2026-10 · 6 min

let the ai interview itself: making a model grill its own plan

We already let the machine interview us. The other half of the method is making it interview itself: hard questions about its own plan, one at a time, until it can say which route it would take and why.

thought · 010 · 2026-10 · 5 min

the mechanical half of research just got cheap

Every human-centered process starts with research on the whiteboard, and every small studio knows research is what gets squeezed when the budget is real. The mechanical half of it just got cheap. What you do with the other half is still the job.

thought · 009 · 2026-10 · 6 min

let the ai interview you: writing a brief one question at a time

There's a moment in every project where the research is done and the brief still doesn't exist. We used to write our way out of it. Now we get interviewed out of it — one question at a time, by the machine.

thought · 002 · 2026-01 · 6 min

a shared innovation layer: one lab for businesses that can't pay eighteen engineers

Most businesses can't pay eighteen engineers to work out what AI should do for them, and they can't afford to wait either. This is the model we run instead, what it has produced so far and where it stops.

thought · 001 · 2025-12 · 6 min

built from el salvador: the story behind capslock

Where the lab comes from, what building inside working companies taught it, and why it grows from El Salvador outwards.